Insights & Resources

INDUSTRY INTELLIGENCE

LAM's team members are experts in the legal field, thriving in data research, discipline and structure. With exclusive access to our intellect, you'll find our most innovative insights and resources to grow, service, and manage your legal association.

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Maximizing Engagement: The Power of Email Marketing for Legal Associations

Email marketing is a fundamental element of successful communication and engagement tactics for organizations in different industries, such as the legal sector. With the rise of digital marketing techniques, email marketing's relevance has only grown, offering a direct, cost-effective, and customizable channel to reach members, stakeholders, and potential clients. This article explores the benefits of […]

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5 Effective Strategies to Increase Association Enrollment

Association enrollment strategies are crucial for sustaining and expanding membership bases. Whether you're looking to boost association numbers or enhance member engagement, adopting innovative approaches can significantly impact your organization's growth. Here are five effective strategies that can help: By integrating these strategies, organizations can increase association enrollment and foster a more engaged and dynamic […]

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Why User Experience Design Is Important for Legal Associations

Achieving strong engagement with members is the cornerstone of success for legal associations. By strategically applying User Experience (UX) Design, these entities can craft welcoming and easy-to-navigate interfaces to encourage member interaction. Emphasizing UX Design principles ensures that online platforms are not only accessible but also deeply engaging. This approach offers members seamless access to […]

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Marketing-Driven Recruitment Strategies for Legal Associations

In today's competitive landscape, the approach to legal association recruitment strategies demands innovation and a shift in perspective. Moving beyond traditional methods and embracing a marketing-centric approach can significantly enhance recruitment efforts, making them more effective and aligned with current trends. This article explores how and why legal associations should rethink their recruitment strategy from […]

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How to Choose an Association Marketing Agency

In the world of legal services, the role of a legal marketing association cannot be overstated. These specialized entities are crucial in steering legal associations and firms toward their strategic objectives by enhancing their visibility, membership engagement, and overall market positioning. Choosing the right association marketing agency is pivotal for law firms and legal associations […]

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Three Ways to Improve Your Association’s Marketing

In the competitive world of legal associations, effective marketing strategies are crucial to standing out and achieving success. At Legal Associations Management (LAM), we understand our field's unique challenges and opportunities. This article explores three pivotal ways to enhance your association's marketing efforts, incorporating cutting-edge digital and email marketing techniques and providing insights on strategic […]

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Website Development Costs: What You Need to Know

How much does it cost to develop a website? The answer depends on a number of factors, but there are ways to get a great website without breaking the bank. In this post, we'll break down the factors that influence website development costs and offer tips for finding affordable web designers and developers. In the […]

3 Instagram Marketing Trends to Watch in 2022

Instagram has proved to be more than just a photo-sharing social media platform, and it has now become an essential aspect of a legal association's social media strategy. This popular social networking app is an excellent instrument for expanding brand awareness and achieving digital marketing success. Instagram, which began in 2010, has turned into a […]

What is Email Marketing and How Can Email Automation Help Your Association Management?

The average person receives over 100 emails per day. But what do they do with them? Email has become such a popular marketing tool for businesses for many reasons–it forces the user to take some kind of action, whether it is archiving, deleting, or reading the email, and it's cost-effective. In fact, email is one […]

Legal Association Management’s Guide to SEO

As you may know, SEO is crucial to the success of your company's internet presence. Ultimately, becoming an SEO expert is the ticket to ensuring that your website’s organic search results are above all else. In this blog, you will learn some of the tips and tricks that have helped our company grow our SEO. […]

5 Ideas to Boost Your Associations Member Engagement

Most associations’ strive is to attract new members; however, once they become a member they are often neglected. In order to retain your association’s members, it is extremely important to increase your membership engagement, as membership retention and membership engagement are intertwined. Not only are engaged members more likely to remain in your association but […]

Why are Legal Conferences Important?

Time away from the office while still continuing to improve your practice? That sounds like a great idea and perfectly describes what a legal conference is all about.  Whether you are a seasoned attorney or a new one, legal conferences are an excellent tool for attorneys at any stage of their career. Offering numerous educational […]

Why is Social Media Important?

Social media has quickly become the most influential and essential virtual platform that is not only used for personal social networking but is also an outstanding way of advertising your brand and products digitally.  Social media’s presence is admirable because you can reach a vast network of people within seconds of posting an advertisement or […]

What is SEO and How Will It Help My Legal Association Management Company?

Search Engine Optimization, better known as SEO, is the process of improving your website to increase visibility when someone searches for products or services that are related to your business in Google, Bing, Yahoo, and other search engines. SEO is a set of practices designed to help improve the positioning of web pages in an […]

Digital Advertising for Legal Marketing Campaigns: Does it Work?

Successful digital advertising will grow your legal association and events from dull to dynamic. Tired of not getting the exposure you crave? Are your sales not as high as they should be? Utilizing technology and digital advertising is one of the most cost-effective ways to advance your legal business. Wikipedia defines digital advertising as a […]

6 Tips to Help Ensure Your Events are a Success

Whether you have the same event every year or an event that is the first of its kind, the process stays the same. As you begin the planning process, there are many tips and tricks to help you conquer the pre-planning phase and set yourself up for success. Although creativity and willingness put you ahead […]

What is Workflow and Why is it Important Within Your Association Management?

Recently, the term “workflow” has gained traction within the business community. And while the majority of business owners can intellectually understand the fundamentals of workflow and why it is important, it is challenging to completely comprehend it until one has seen it in action.  According to Wikipedia, workflow “consists of an orchestrated and repeatable pattern […]

How to Keep a Positive Environment Within Your Association Management

Being surrounded by a positive work environment helps increase employee confidence, retention, and productivity. Your work environment impacts not only your mood but your mental health and performance as well. When employees are in a bland office setting with unpleasant coworkers, likely, they will not be content enough in their job or have the confidence […]

5 Ways to Ensure Your Association Management Team Excels in a Remote Environment

In March of 2020, thousands of workers were told to “work-from-home” due to a worldwide pandemic. COVID-19 forced many companies into a new remote environment that many had not been a part of before. Now a year later, “working-from-home” is more common than ever.  At Legal Associations Management, our success came with a lot of […]

Legal Associations Management Services: Email Marketing

Learn the basics of creating email marketing campaigns and leading techniques to consider when cultivating your email marketing projects. Among the obstacles that legal associations and law firms have to face is finding cost-efficient methods to market themselves to a broad audience. Whether it’s your grand opening of a new office or your well-established company […]

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