What is Email Marketing and How Can Email Automation Help Your Association Management?

by Legal Associations Management  |  April 11, 2022

The average person receives over 100 emails per day. But what do they do with them?

Email has become such a popular marketing tool for businesses for many reasons–it forces the user to take some kind of action, whether it is archiving, deleting, or reading the email, and it's cost-effective. In fact, email is one of the most cost-effective marketing tools out there.

If used correctly, email marketing can be a very powerful marketing channel. When you send, what you send, and who you send to are only some of the things you need to consider when creating an email marketing campaign. In order to understand how to master email marketing, we must first take a look at what email marketing is.

Email marketing is a form of direct and digital marketing that uses email to promote your business's products, services, and events. It can not only update your clients on what's new or upcoming, but it can also play a pivotal role in our marketing strategy for lead generation, brand awareness, building relationships, and keeping your users engaged.
The advantages of email marketing are endless, but one of the best advantages is the cost. In fact, a 2018 study by the Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROIs) of $35. For such a small price, email marketing helps you build a relationship with your audience by driving traffic to your other digital platforms like LinkedIn, Twitter, Facebook, Instagram, and even your website. Whether your goal is to build your brand or sell more stuff, email marketing is one of the most cost-effective ways to do so.

Email marketing can play a vital role in the success of your business. It allows you to speak directly with your customer or client at a time most convenient for them. And coupled with the right messaging, email can become one of your most impactful marketing channels. Read more on what aspects to consider when beginning your email journey.

Email Automation

Email marketing can be a very successful tool when utilized correctly. Not only is email marketing one of the most cost-effective ways to digitally market your brand but it's one of the most time-efficient too! Once you find a platform to host all of your email accounts, you will find that there is email automation. Email automation is a way to create emails that reach the right audience with the right message at the right time, without doing work every time. Email automation lets you

1. Personalize your clients’ experiences.

Customers love personalization. Although it may seem like a lot of work upfront, creating a series of automated emails will help improve your email marketing efficiency–helping you grow your relationships with your clients and within your business. 

2. Make the most of your team.

Automation will change the way you are able to do business. Automating your emails allows for less time spent on manually compiling email lists and scheduling messages and more time focusing on other important tasks. The bottom line is that with automation, more gets done– and the added productivity holds a higher value.

3. Make your marketing strategy scalable.

If you are sending emails manually, the size of your staff will limit the number of clients or customers you are able to send to. When you send automated emails you are able to scale your email marketing efforts. For example, if you don’t set up an automated email every time someone signs up for a newsletter, a staff member would have to always be available to send one manually. By setting up this automation, a staff member does not have to be available and can partake in other parts of their job that are important. 

Email automation helps you find your audience and engage your customer, all while making the most of your employees. Unlike manual email marketing campaigns, automations run in the background while your employees complete other crucial tasks.

To learn more about Legal Associations Management's email marketing services, contact us today to build and strengthen your relationships with new and existing clients or customers.

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